AI Insights · Timothy · July 2021
Top 5 Virtual Pet Apps on iOS in Turkey Q2 2021
Explore the performance trends of the top virtual pet apps on iOS in Turkey for Q2 2021, including download and active user metrics.
The second quarter of 2021 saw notable activity in the virtual pet app category on the iOS platform in Turkey. According to Sensor Tower data, the top five applications in this category showcased varied trends in downloads, revenue, and user engagement.
My Talking Tom 2 by Outfit7 Limited experienced a significant revenue peak, reaching approximately $443 in the week of June 7. Downloads fluctuated, peaking at around 9.9K in early May, while active users saw an increase towards the end of the quarter, culminating in 74.5K in the final week of June.
My Talking Tom Friends, also from Outfit7 Limited, maintained a steady revenue stream, with weekly earnings hovering around $30-$40. Downloads showed a gradual decline, starting at 5.4K in late March and closing at approximately 3.8K by the end of June. Active users, however, displayed a strong upward trend, growing from 38.4K to 53.4K over the quarter.
Another Outfit7 Limited title, My Talking Tom, showed a consistent performance in downloads, averaging around 4.5K weekly, with a slight increase in active users from 129.1K to 160.3K. Revenue remained fairly stable, with a small spike to $75 in early April.
My Talking Angela had a notable revenue peak of $333 in early May. Downloads varied, peaking at 4.7K in mid-June, and the active user base increased from 45.6K to 50.9K by the end of the quarter.
Lastly, Applaydu Play & Discover by FERRERO TRADING LUX S.A. focused solely on downloads and active users, as revenue data was not available. The app saw a decline in downloads from 2.2K to 1.2K, while active users decreased slightly from 6K to 4.6K.
These trends highlight the dynamic nature of user engagement and monetization strategies within the virtual pet app category. For more detailed insights, visit Sensor Tower.